Desiigner’s Panda Promotional Campaign

Universal Music Group invited filmmakers and animators from around the world to create an engaging 6-second video inspired by hip hop artist Desiigner’s track “Panda”.

For this animated artwork, I took inspiration from the raw story of the song. I created something brutal and violent like the lyrics, yet it has a playful “panda cartoon” feel to it. I included the title and key lyrics as hashtags.

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